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Bariadora Johnson

Bariadora Johnson

Digital Marketing Strategist · Social Media Manager · Paid Advertising Specialist

Ibadan, Nigeria · 3+ Years Experience · Available for Hire

Social Media Management

I Build Brands
That Grow, Convert,
and Win.

This is a curated portfolio of my digital marketing work — from building brands from scratch to running paid ad campaigns that generate thousands of qualified leads. Every result here is real. Every number is earned.

1,010+
Leads, Single Campaign
1,000+
Real Estate Leads
3,600+
LinkedIn Followers Grown
33,853
Instagram Views (30 Days)
6+
Industries Served
About Me

I am Bariadora Johnson — a digital marketing strategist and social media manager based in Ibadan, Nigeria. I have spent the last 3+ years building and scaling brands across real estate, hospitality, food, tech, legal, and education sectors. I specialise in paid advertising on Meta and TikTok, organic social media growth, personal brand building, and content strategy. I founded ADORA Digital Agency and built AdFlow — an AI-powered Meta ads platform for small businesses. Every brand I touch gets my full attention, my best strategy, and results I am proud to put my name on.

3+
Years in Digital Marketing
10+
Brands Managed
6
Industries Served
Social Media Management ✦ Social Media Marketing ✦ Media Content Strategy ✦ Content Creation ✦ Personal Branding ✦ Community Building ✦ Revenue-Driven Campaigns ✦ Lead Generation ✦ Social Media Management ✦ Social Media Marketing ✦ Media Content Strategy ✦ Content Creation ✦ Personal Branding ✦ Community Building ✦ Revenue-Driven Campaigns ✦ Lead Generation ✦
What I Do

My Services

01
📱

Social Media Management

End-to-end management of your social media presence — content creation, scheduling, community engagement, and monthly performance reporting. I run your platforms so you can run your business.

InstagramLinkedInTikTokTwitter/XFacebook
02
🚀

Social Media Marketing

Strategic paid and organic campaigns engineered to grow your audience, drive meaningful engagement, and generate real business outcomes. I build funnels that convert followers into loyal customers and brand advocates.

Paid CampaignsOrganic GrowthAudience TargetingROI Tracking
03
🧭

Media Content Strategy

A clear, purposeful content roadmap tailored to your brand's unique voice and objectives. I research your audience, map your content pillars, and build a strategy that positions you as the undeniable authority in your niche.

Content PillarsAudience ResearchBrand PositioningEditorial Planning
04
🎨

Content Creation

High-quality, on-brand content designed to stop the scroll, spark conversation, and drive action — consistently and at scale. From captions to reels to graphics, I create content that converts attention into real results.

CopywritingReels & VideosGraphicsContent Calendar
Tools & Platforms

What I Work With

Social Media & Content

InstagramFacebookLinkedInTikTokTwitter/XYouTube

Advertising & Analytics

Meta Ads ManagerTikTok Ads ManagerGoogle AnalyticsGoogle Data Analytics

Creation & Productivity

CanvaCapCutEditsBufferBrevoClaude AIChatGPTAI Automation Tools
Certifications

Qualifications & Training

Digital MarketingHubSpot · 2025
Social Media MarketingHubSpot · 2025
Social Media MarketingCoursera · 2024
Social Media ManagementCoursera · 2024
Email MarketingHubSpot · 2025
Personal BrandingCoursera · 2024
Customer Relationship ManagementCoursera · 2024
Google Data AnalyticsGoogle · 2023
Portfolio

Brands I Have Elevated

From corporate institutions to personal powerhouses, these are the brands I have had the honour of shaping, growing, and scaling.

🏢 Corporate Brands

Alumni Association

Landmark University Alumni Association

Landmark University Alumni Association

I managed social media presence and brand communications for one of Nigeria's most respected university alumni communities, connecting graduates, amplifying impact, and building a network that matters.

  • I developed and executed full social media strategy across platforms
  • I grew community engagement and alumni interaction significantly
  • I positioned the association as a vibrant, active professional network online

Real Estate

Landnest Homes & Properties

Landnest Homes & Properties

I built and managed the digital brand identity for this growing real estate company, helping them attract quality buyers, build trust online, and position their listings for premium visibility.

  • I built social media presence and ran sponsored ads to generate over 1,000 leads
  • I created property-showcasing content that generated inbound buyer inquiries
  • I established a brand voice built on trust, value, and expertise

Beauty & Tech Brand

BeYofi World, Georgia, U.S.A

BeYofi World

I crafted a compelling digital brand story for BeYofi World, helping this beauty and tech brand connect with their target audience, stand out in a competitive space, and build a loyal community around their brand identity.

  • I developed brand positioning and full content direction
  • I built a consistent aesthetic and messaging across all platforms
  • I drove increased brand awareness and sustained audience engagement

Hospitality & Dining

East Soul Restaurant & Lounge, Garland, Texas

East Soul Restaurant & Lounge

I managed the full social media presence for East Soul, an upscale dining and lounge experience in Garland, Texas. My work drove foot traffic, built an aspirational brand image, and turned followers into loyal guests.

  • I managed all social media platforms and content creation
  • I built aspirational dining content that drove reservations and walk-ins
  • I established East Soul as a go-to premium dining destination online

Digital Agency

Brandgeko Digital Agency, Abuja, NG

Brandgeko Digital Agency

I worked with Brandgeko Digital Agency to manage their digital presence and communicate their agency's value to prospective clients, establishing them as a credible, standout force in the creative industry.

  • I developed agency brand narrative and social media positioning
  • I created portfolio-showcasing content that attracted new client inquiries
  • I handled content creation, content planning, and blog writing
● Active — Oct 2026

Content Strategy · Nigeria

Nigerian Economic Summit Group (NESG)

Content Strategist — 32nd Nigerian Economic Summit

I am currently serving as Content Strategist for the 32nd Nigerian Economic Summit — one of Nigeria's most prestigious annual economic policy events. I am developing and executing the full content strategy to drive reach, engagement, and visibility for the summit across all social media platforms. The summit takes place October 26–27, 2026.

  • I am developing and executing the full content strategy for the 32nd edition of the summit
  • I am creating content to amplify the summit's reach and engagement across platforms
  • I am positioning NESG's social media presence to reflect the prestige and national impact of the event
Content StrategySocial Media ManagementEvent Coverage
View Instagram Page →

👤 Personal Brands

O

Real Estate Professional & Entrepreneur

Dr Olusola Areo

I positioned Dr Areo as a trusted authority in real estate, building a personal brand that amplifies his professional credibility and connects meaningfully with the right audience.

  • I built consistent personal brand across key platforms
  • I created impactful thought leadership content strategy
  • I grew professional network and online visibility
View Instagram Profile → Dr Olusola Areo Instagram Insights

Instagram Insights — 30 days · 33,853 views · +173 followers · 1,879 interactions

E

General Counsel

Mrs Elsie Akpabio

I managed the personal brand of Mrs Elsie Akpabio, creating a compelling online presence that communicates her legal expertise, values, and vision to a growing, engaged professional audience.

  • I developed personal brand identity and content direction
  • I built audience engagement across social platforms
  • I positioned her as a trusted voice in legal and professional circles
View LinkedIn Profile →
I

Regional Director, West Africa, KAPLAN International Pathways

Mrs Ibitomi Osunsedo

I built a strong, purposeful personal brand for Mrs Ibitomi Osunsedo, helping her tell her story authentically while growing an audience that truly resonates with her work, leadership, and global professional values.

  • I designed personal brand strategy and online identity
  • I created content that resonates with her target audience
  • I grew her digital community and sustained engagement
A

Dispute Resolution Expert

Mrs Ayoola Senbajo FCIArb (UK)

I managed the personal brand of Mrs Ayoola Senbajo FCIArb (UK), strategically positioning her as a leading dispute resolution authority online and building an engaged professional community around her expertise.

  • I handled end-to-end personal brand management across platforms
  • I developed content that reflects her unique expertise and vision
  • I built a growing, loyal audience around her personal brand
Track Record

Numbers That Speak

I don't measure success in likes alone. I measure it in growth, revenue, and brands that have become trusted names in their industries.

Meta Ads, Lead Generation

1,010+

Leads from a single campaign

BKIT Catfish, Food Brand

I ran a single Meta ad campaign for BKIT Catfish, a food brand, that generated over 1,010 leads.

1,010+ Leads · Single Campaign

Real Estate, Sponsored Ads

1,000+

Leads generated for Landnest

Landnest Homes & Properties

I ran a real estate lead generation campaign that generated over 1,000 qualified property leads for Landnest.

1,000+ Leads · Real Estate

LinkedIn Growth

3,600+

Grown from 400 followers

Personal Brand, LinkedIn Followers

I grew a personal brand from 400 to over 3,600 LinkedIn followers in 12 months through consistent thought leadership content and strategic engagement.

9× Follower Growth · 12 Months

Instagram Reach

33,853

Views in a 30-day period

Instagram Views, 30 Days

I drove 33,853 Instagram views in 30 days, with 82.3% of views coming from non-followers.

82.3% From Non-Followers

Paid Ads, Realtor

57

Leads in one campaign

Realtor Lead Campaign

I ran a lead campaign for a realtor that generated 57 leads, with 4 converting to immediate paying clients.

57 Leads · 4 Immediate Conversions

Organic Growth

1,000+

New followers gained

Personal Brand Follower Growth

I ran an organic follower growth campaign for a personal brand that brought in over 1,000 new followers.

1,000+ Followers · Organic
Proof of Work

Real Results. Real Impact.

Screenshots from real campaigns, analytics, and growth I have delivered for my clients.

Paid Ad Results
Ad Result 4
Ad Result 5
LinkedIn Results

Followers

3,600+

Up from 400 followers

Personal brand grown in 12 months through strategic thought leadership content

Growth Rate

9×

Follower multiplication

Consistent posting cadence and engagement strategy drove compounding growth

Impressions

5×

Content reach multiplied

Post impressions grew significantly through optimised content strategy

Profile Views

↑High

Consistent profile visits

Profile optimisation led to regular inbound views from target audience

LinkedIn 1

Post Impressions

LinkedIn 2

Post Impressions

LinkedIn 3

Post Impressions

LinkedIn 4

Post Impressions

Instagram Results

Video Views

34K+

Up from 800 views

Reels views scaled dramatically through targeted content strategy

Growth Rate

42×

Views multiplication

Content optimisation and consistent posting led to exponential reach growth

Reach

↑High

Organic reach growth

Non-follower reach increased through strategic hashtag use and posting times

Profile Visits

↑Strong

Consistent traffic

Content designed to drive profile clicks and bio link conversions

Instagram 1
Instagram 2
Additional Wins
Win 1
Win 2
Win 3
Win 4
Win 5
Win 6
Profile Optimisation

Before & After

A well-optimised profile is the foundation of every strong social media presence. Here is what I delivered for my personal brand clients — before and after my optimisation work.

LinkedIn Profile Optimisation

Two personal brand profiles transformed for maximum professional impact

Profile 1

Before
LinkedIn Before 1
After
LinkedIn After 1

Profile 2

Before
LinkedIn Before 2
After
LinkedIn After 2

Instagram Profile Optimisation

Two personal brand profiles transformed for scroll-stopping first impressions

Profile 1

Before
Instagram Before 1
After
Instagram After 1

Profile 2

Before
Instagram Before 2
After
Instagram After 2
Paid Advertising Results

Campaign Results

Real numbers from real campaigns across Meta, TikTok, and beyond. Every screenshot is from a live campaign I personally managed.

1,000+
Leads — Single Campaign
258
Leads — Combined Campaign
61K+
Reach — Meta Ads
₦84
Cost Per Lead

TikTok Ads Manager

14 campaigns · 57,387 impressions · 118 conversions · 3.32% CTR

ads.tiktok.com
TikTok Ads Manager Dashboard
Client Feedback

"All together, we pulled
258 leads."

Direct message from a client after a multi-platform campaign. 258 qualified leads generated across a combined ad run. This is the kind of result I live for.

Client Message

WhatsApp

Client WhatsApp — 258 Leads

Meta Ads Manager

Facebook & Instagram campaigns — leads, reach, and impressions

Food Business — Lead Generation Campaign

BKIT Catfish 1,010 leads

1,010 Leads · 61K Reach

BKIT Catfish 885 leads

885 Leads · 51K Reach

BKIT Catfish 912 leads

912 Leads · 54K Reach

BKIT Catfish 870 leads

870 Leads · 50K Reach

Real Estate & E-Commerce Campaigns

Ego Store 58 conversations

Ego Store · 58 Conversations

Zeniv8 33K reach

Zeniv8 · 33K Reach

Real Estate 42 leads

Real Estate · 42 Leads

Ego Store traffic

Ego Store · 16K Reach

Client Love

What They Say

"

Working with Bariadora completely transformed how our brand shows up online. In just a few months, our engagement grew and we started attracting exactly the right people. The results speak for themselves.

★★★★★

S

Mrs Sandra

CEO, East Soul Restaurant & Lounge

"

I had no idea how powerful a well-managed personal brand could be until Bariadora took over. My audience grew, opportunities increased, and I finally felt like my online presence matched the quality of my work.

★★★★★

E

Mrs Elsie Akpabio

General Counsel

"

The strategy delivered was thorough, creative, and most importantly, it worked. Our social channels now consistently drive real business inquiries. We wouldn't work with anyone else.

★★★★★

B

BeYofi World

Beauty & Tech Brand, Georgia, U.S.A

"

He ran a recruitment ad campaign for us and we received over 50 qualified applications. The quality of applicants was exactly what we were looking for. I was genuinely impressed.

★★★★★

I

Dir Ifeoluwa Oladeji

Co-founder, Landnest Homes & Properties

"

Bariadora ran ads for my property listings and generated 57 leads within the campaign period. Out of those, 4 people converted and paid immediately. The ROI was remarkable.

★★★★★

A

Ayoola Rachael

Realtor

Ready to Build Something Great?

Let's talk about your brand and what you're trying to achieve. I would love to work with you.

Get In Touch →
ADORA.

"I will build your brand you'd wish you met me earlier."

I help personal and corporate brands become unforgettable through strategic content, community management, and data-driven growth.

Email

adoradigitalagency7@gmail.com

WhatsApp

+234 816 011 5671

Find Me On